The City of Logan is positioning itself as an emerging tourism destination with Logan City Council launching a new tourism destination brand – ‘Explore Logan’.
Explore Logan will introduce visitors from near and far to the best the city has to offer, from its thriving art scene to a menu of multicultural culinary experiences, to sport and adventure opportunities galore.
There are also hidden gens such as historical sites and one-of-a-kind markets where visitors are urged to ‘experience different’.
Economic Development Chair Deputy Mayor Jon Raven urged visitors and day trippers in South East Queensland to look beyond Brisbane and the Gold Coast.
“Locals know that our city is full of hidden gems,” Cr Raven said.
“We’ve got authentic and unique experiences for visitors, just waiting to be discovered.
“With the 2032 Olympics approaching, we want to spread the word so everyone can enjoy all that Logan has to offer.”
Caterers Thom and Ann’s, who operate food trucks and coffee vans throughout Logan and the Gold Coast, looked forward to the influx of visitors.
“It will allow us to retain our staff, grow our profile and engage with the community,” director Fiona Roebig said.
The new tourism destination brand complements City of Logan’s plan to capitalise on the cuisines of its diverse communities, with Council developing the Logan Food Tourism Development Plan in 2020.
The campaign is part of Council’s Destination Management Plan 2018-2022.