Griffith University has commended Logan City Council on its 2021/2022 koala breeding season campaign that it developed in conjunction with the Department of Environment and Science (DES) and Social Marketing @ Griffith (SM@G).
The Logan City Council team ran a comprehensive community awareness campaign promoting actions and providing materials that residents can take to help koalas.
According to Griffith University, the four-month campaign reached 295,460 residents, with 16,202 people actively engaging.
Griffith said it especially loved Council’s ‘Glovebox Checklist’ – a flyer available through community centres throughout the city detailing what a sick koala looks like, and what to do if you spot one.
Other key elements of the campaign were clever social media graphics, a webinar, and calls to report wildlife sightings within the community.
One of Logan City Council's social media graphics
Another of Logan City Council's social media graphics
The breeding season campaign was part of Council’s broader Conservation Strategic Plan.